BeSmart® Innovation Hub Opens in London Showroom

We are delighted to announce the opening of the new BeSmart® Innovation Hub within our London showroom; a dedicated space designed to showcase the future of smart storage and connected workplace technology.

Created as a fully immersive customer experience, the hub enables visitors to explore the complete BeSmart® offering in one location. From initial consultation and solution design through to live demonstrations and product specification, customers can now experience the entire smart storage journey within a single environment.

Bringing together our three core smart locker solutions, LockerWall, Deco, and Primary+, the hub allows customers to compare products side-by-side while gaining a deeper understanding of the different applications, materials and technologies available. Visitors can also experience live demonstrations of the LockerWall configurator, enabling them to visualise and build tailored storage solutions in real time.

Positioned at the rear of the hub, a full-height LockerWall installation showcases the system's flexibility, finished in Cleaf Idea, a brushed bronze-effect MFC that brings warmth and sophistication to the environment. Alongside this sits our Deco locker  in Olive Green, demonstrating the range's refined steel aesthetic and architectural detailing. Next to Deco, the Primary+ lockers are finished in Regent and clad in Estate Green MFC, highlighting our locker rental offering currently live in many immersive exhibitions across London. Together, the displays showcase the diverse materiality, finishes, and design possibilities available across the BeSmart® portfolio.

The launch represents a complete transformation of the former showroom event space. Every element has been redesigned, from floor to ceiling, creating a sophisticated environment that reflects the innovation behind the BeSmart® proposition.

Delivered in collaboration with No Grey Area (NGA), the space features bespoke stretch ceiling light boxes and sleek black lighting tracks that provide complete flexibility and control. The adaptable lighting scheme allows the room to transition seamlessly between product demonstrations, customer presentations, panel discussions and networking events, ensuring the space can evolve to suit a variety of uses.

To complement the contemporary aesthetic, Riff – Blackish Rose flooring from Bolon has been installed throughout the hub, creating a clean, sleek backdrop that reinforces the technology-led feel of the environment.

More than a product showcase, the BeSmart® Innovation Hub has been designed as a destination for collaboration, innovation and discovery. It provides customers with the opportunity to experience smart workplace technology first-hand, explore the possibilities of connected storage, and understand how intelligent locker solutions can support the changing needs of modern organisations.

We look forward to welcoming customers, partners and industry professionals to experience the new BeSmart® Innovation Hub for themselves.